UndergroundCountry® is an independent record label with a mainstream philosophy.

Country artists across America and around the world are still producing heartfelt music and Underground Country's misison is to bring those artists to the surface. America has a wonderful and rich heritage in great country music and artists and we intend to find those artists and bring them exposure and commercial success. UndergroundCountry® understands that not every artist is destined for superstar status. We are primarily interested in music with integrity, worth and soul. At the same time we intend to use every marketing tool at our disposal to showcase our artists and bring them to a world stage.

UndergroundCountry® markets its artists by exploring avenues that the major labels are sometimes unable to pursue. We see ourselves as complementary to the major labels on Music Row, offering an alternative but viable outlet for quality country artists.

Label President Clay Edmonds has said, "as a consumer, I want music that speaks to me not only musically, but visually, our first artist Brandon Sandefur has been on the road, playing the clubs in Texas and Nashville, for over five years. He has learned his craft, paid his dues and he’s the real deal. He writes his own songs and the songs speak to people at many levels. Brandon exemplifies what this label is all about."

UndergroundCountry® is utilizing traditional marketing strategies while maximizing new technology and Internet promotion.

Traditional radio and television outlets are important to Underground Country but the label is committed to developing new and exciting new marketing tools. Plans include artist concerts streamed live via the internet. UndergroundCountry® will be pioneering the concept of Digital Compilations by making every track available for purchase through the Internet.

Says Edmonds ‘I have no doubt whatsoever that the technological breakthrough which allows for music buyers to create their own digital compilations will revolutionize the record business. We hope to play a key part in that development.’

Says Edmonds; " The Internet makes an international career immediately possible and attractive. Brandon's already had great success in Europe so we are definitely looking at the international market as well as breaking artists in the US. Brandon's will be the first release but we’re already talking with other cutting edge acts, some new and some established to come on board.