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Search Engine Marketing Issues (Continued)
META Tags 101
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page
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Keywords- This tag allows you to pick word combinations you think people will use to find your site. Limit your list to no more than 12 to 15 words. The use of commas or spaces to separate keywords is largely a matter of personal preference at this point. Capitalization is also not a critical issue with most search engines (although most actual searches are in lower case and this is the convention followed by many webmasters at this point in time).
Many people have tried to use this tag (and others) to "trick" the search engines and build traffic. Don't try it. Not only is this a failed strategy at this point in time, it can actually lead to your site being barred from important search engines such as Google.
There are a wealth of valuable online resources to assist you with search engine ranking (or just help you to become better informed). Here are a few resources I find of particular value:
An excellent site, coupled with an insightful weekly newsletter can be found through highrankings.com.
Another online resource worthy of your time and attention is rankwrite.com
Finally, Wordtracker provides unparalleled information in terms of search results which can be used to improve copy and keywords in your site.
These tools and resources may appear somewhat overwhelming. Search engine placement is both an art and science. You may well want to avail yourself of the resources of a professional web marketing company such as PCMG Consulting. If you already have a site, let us determine your positioning using keywords of your choice. We have specialized software which makes this process fast and very accurate, best of all, there is no cost to you for this service and initial consultation! Please contact us to discuss next steps.
Which brings us to an important additional element of web site marketing, obtaining quantifiable feedback. Without reporting, the process of web marketing and search engine optimization is incomplete.
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